Dr. Sonja Adzovic
I work with intelligent, high-functioning women who sense that something is no longer adding up — even though, on paper, they are capable, accomplished, and doing “everything right.”
I am a medical doctor by training, a speaker by practice, and an advisor by orientation.
For years, I operated inside demanding systems — medicine, academia, performance-driven environments — where effort, precision, and achievement were the currency.
I understand high standards.
I understand ambition.
I understand what it means to succeed inside structures that quietly shape how you think, decide, and measure yourself.
What I began to see — first in myself, then in other capable women — was this:
The problem was rarely lack of discipline.
It was distortion in perception.
Women who were intelligent and highly competent were making decisions inside inherited assumptions about authority, visibility, effort, loyalty, and worth — rules that were never consciously chosen, but deeply internalized.
The result?
Over-functioning that looked like leadership.
Exhaustion normalized as excellence.
Self-doubt in rooms where they were objectively the most capable person present.
My work sits at the intersection of structural analysis and psychological precision.
I am not interested in motivation.
I am interested in accurate perception.
Through my podcast, I Have a Story For You, and through Strategic Decision Advisory sessions, I explore the invisible rules shaping women’s decisions — and help recalibrate how high-stakes choices are made.
This is not therapy.
It is not life coaching.
It is not productivity optimization.
It is decision-level advisory for women whose next move carries consequence — compensation, leadership authority, positioning, trajectory.
I WORK WITH
- Senior professionals navigating compensation, succession, and power realignment
- Founders recalibrating authority, visibility, and strategic positioning
- High-functioning women at genuine decision inflection points where trajectory shifts
Because when perception sharpens, decisions change.
And when decisions change, trajectory follows.