If you want to reach your dream, you have to let go of your fears.

Sonja Adzovic - mindset and life coach

Hi, I’m Sonja.

I’m a mindset and life coach who helps women overcome the limiting beliefs and fears that have. So they can pursue their dream desire and have the life they want, instead of the life they settle for.

Women come to me with these stories:

  • PhD graduate working in pharmaceutical marketing, unchallenged and bored with a dream of starting an investment company, but scared of making the switch from science to business
  • Doctor of Pharmacy working in medical writing, bored and uninspired, with a dream to write a screenplay, but terrified of failing and everyone judging her for it
  • High school graduate working at a job leaving her depressed and binge-watching Netflix, with a dream of starting an video production company, but worried that she doesn’t have the education or the ability to succeed
  • Masters graduate working odd jobs, not really jumping into anything, with a dream of traveling the world, but worried about family pressure and the judgment of quitting and moving abroad

Does this sound familiar?

I’m here to tell you that it’s possible. It’s possible to make these dreams come true.

What all of these women have in common is that they want more. They know they are meant for bigger and better dreams and a life that they are excited to wake up and live every day.

And you too, deep down, know you were meant for greater things.

Maybe you’ve been in science your whole life, but now want to open up your own bakery.

Or maybe you’ve overcome a relationship challenge while working at your corporate job. And now you want to coach others in creating successful relationships.

Maybe you have a big, new dream and you’re so excited to do it, but you’re scared of starting. Scared of switching gears and going off in a new direction. Terrified of the judgment that may come if you fail. Terrified of telling anyone that you’re quitting your job and going off to do something “unstable” and full of uncertainty.

I get it, because that was my story too.

I’ve always wanted to help people

But I took a detour to find the right way to do that.

I’ve always wanted to be a doctor. When I was young I want to help people. Being a kid, you see adults that help people are either teachers or doctors.

I chose doctor.

So knowing it takes hard work to get there, I started the path of trying to be perfect.

I worked hard and studied hard, got into a good university, and pivoted over to Europe for medical school. Worked hard at my rotations and graduated. I moved back to Toronto intent on getting a job while I studied for my licensing exams.

I got a corporate job in Toronto as an editor for an amazing marketing and communications company. Although the company was fantastic and I was surrounded by incredible people, I was feeling unfulfilled and certainly not challenged or excited. I was also surrounded by women from science who wanted to pursue a dream they had – something that was different from the science route.

I continued studying for my licencing exams, working hard, thinking of my end goal of getting residency and practising being a doctor.

But along the way, I realized that I didn’t want to pursue medicine anymore. Instead, I wanted to help women, but it was not through medicine.

I realized I wanted to help these women pursue their dreams. Women, like the ones I had met during my time in corporate.

I had known women like this my whole life, having spent time with them all throughout university. I was one of these women.

And as soon as I decided on my dream, all these fears rushed over me like and waterfall.

What if I’m not good enough?

What makes me think I have anything to offer?

I’m coming from science, how can I start my own coaching business?

I didn’t go to school for coaching, how can I do it then?

People are going to think that I failed and that’s why I’m not doing medicine.

People are going to think that my schooling was a waste of time.

What if I fail at it and have to face everyone pitying me and judging me?

What if this is all a pipe dream?

Hundreds of self-help books, countless courses, hours online reading anything I could get my hand on, later, I pushed past my fear.

I learned what were the limiting beliefs that were holding me back. I learned where I had learnt them, and most importantly I learned the skills to overcome them.

So I started practicing these new skills that I had learned.

Whereas before I was scared of posting articles, so months would past between each article, I started writing blog posts weekly.

Before, I was scared of being seen, telling anybody about my business, but then I started to post on Pinterest and Instagram. Reached out to strangers and made cold calls, I posted in Facebook groups asking questions and offering advice.

My life literally changed upside down. I was finally pursuing my dream because I had been able to let go of perfectionism, fear of failure, and self-doubt. And get the confidence and courage to go after my dream, imperfectly and learning along the way.

And it was the best thing I ever did!

Sonja Adzovic - mindset and life coach
Sonja Adzovic – mindset and life coach

Finding My Gift

In the process of learning all of this, people started noticing. Women started coming to me for advice. Calling me up and asking how they should move forward. Asking what they should do, and explaining to me all the reasons why they couldn’t move forward. And I could hear that same fear that I had.

And I saw I could help these women. I could help them move past their fear the same way I did.

They can shortcut and not read the hundreds of books I read, and the countless binders I filled with notes.

And I started coaching these women how to let go of their fear, find their confidence and make that switch to the career and life they now want to have.

We all deserve to live the life we want, not the one we settle for.

These women come to me with a big dream and a big fear preventing them from making it happen.

I help them break apart this fear and unlearn it, so they can go after their dream.

And I can help you do the same.

I show women where their limiting beliefs and fear is coming from. That it is not an innate part of them, but something that was learnt and can be unlearned.

I show them the steps and specific actions to take to unlearn this fear.

And I help them envision and execute this new dream.

I’m proud of the ladies I’ve worked with. They’ve undergone an incredible transformation and I’m lucky to have gone on the journey with them.

Do you have a secret dream festering in your imagination?

If you have a dream of a business or change in career path that you want to pursue, but are scared of taking that first step towards that dream, I invite you to apply to my coaching by scheduling a 15 minute consultation call.

Sonja Adzovic – life and mindset coach